YSL Beauty: Campaign Concept

A fully AI-generated concept film inspired by YSL Beauty lipstick, designed as a cinematic study in presence. The direction leans into an aura where texture becomes language and colour is treated as pure mood rather than decoration. Each sequence is composed to feel tactile and deliberate, balancing restraint and intensity so the product reads as an object of desire, not just an item in-frame. The visual approach focuses on rhythm, micro-detail, and controlled contrast. The result is a sensorial, editorial-style that translates beauty advertising into a more conceptual register: less narrative and more emotion-led framing, where identity and luxury are suggested through tone, pacing, and light. This is a Spec concept project for creative exploration and portfolio purposes only — not commissioned by, affiliated with, or endorsed by YSL Beauty.